How to be successful on YouTube
In a few short years YouTube has gone from being an entertaining curiosity filled with funny videos to the world's second-largest search engine. During that span, the company (along with Google) managed to harness its initial popularity to create an increasingly lucrative marketing hub as more viewers and advertisers migrated from television to the digital platform. No longer strictly the domain of film geeks and funny video aficionados, the network, which boasts more than 2 billion video views monetized per week, can also provide a low-cost to no-cost way to create a social marketing channel for your business. If you aren't effectively leveraging the network, you're missing the viral video boat. However, as with most things in life, success isn't often attained with a haphazard, slapdash effort. Being successful on YouTube takes planning. So how to be successful on YouTube. Reach a million subscribers
1. Finding your niche and purpose on YouTube
Why are you on YouTube? Having a clear cut goal is very important to be successful on Youtube. Your journey on Youtube is a marathon, not a sprint. If you want to succeed then you have to know your purpose here, what is your niche, and why are you doing this. If your goal is to make money be clear on that. if it is to just share your knowledge be clear on defining it. Most importantly do not start a channel focusing on gaming and pranking just because they get a lot of views and make a lot of money. If you select a topic you are not passionate about and make videos about it on YouTube you will burn out soon and will fail on YouTube because your journey on YouTube is a marathon, not a sprint. If you make videos on a topic you are not passionate about, it will reflect in your videos and your viewers will sense it. Then there will not be growth for you. If you want to be successful on Youtube look to run a marathon and play in a way you can run for a long time like a marathon, Select a topic that you are passionate about and has the higher money-making opportunity. That way you will like what you do and make money doing it.
2. Be consistent
How to be successful on YouTube. Reach a million subscribers. The answer is consistency. Once you select the niche you are passionate about and decide to make videos on it. the next place to focus your attention is consistency. Youtube rewards YouTubers who post on a consistent basis. you can post on YouTube once a month, Once a week, or Once a day. However, you think you can put out a quality video on a consistent basis without burning out. YouTube rewards constant YouTubers by pushing their videos to more viewers and helping you grow your channel. So what happens when you are not consistent, then your videos will not rank on YouTube as you loose authority over your niche according to YouTube and are far less likely to suggest your videos to new viewers. So don't go on a sprint and post 52 videos in the first month and chill the rest of the year without posting a video as you are not being consistent. Instead post once a video a week for 52 weeks in a year. that way you are being consistent and you do not burn out.
3. Optimize your videos
How to be successful on YouTube. Reach a million subscribers. the answer is to optimize your videos. What can you optimize to be successful on YouTube, well everything you can optimize should be optimized. Here are a few:
1. YouTube Video Topic: There is a huge concept in the marketing world That says it is much easier to sell something to a person who is looking for the thing you are selling. The same applies to YouTube it is very easy to get more views on a video that answers or meets what the viewer is already looking for. You can market this video with much less effort.
2. YouTube video Thumbnails: A picture speaks a thousand words. What is the first thing you look at when deciding to view a video on YouTube? That's right you look for the Thumbnail. Only if you like the Thumbnail and think you'd get what you are looking for is when you'd click on the video and watch it. So optimizing your thumbnail to attract viewers on YouTube is essential.
3. YouTube Title, Tags, and Description: After looking at the thumbnail the next thing you look at is the Title. So, it is very important to choose a title that matches the content of the video, describes what the video is to the viewer, and optimized to appear on the search result. Tags and Description does the same helping your videos rank on YouTube search. So Optimizing your Title, Tags and Description is vital to be successful on YouTube. Reach a million subscribers.
4. Youtube Channel art and About section: Your channel is the place where your viewers get to know what you are about. So optimizing your channel to welcome your views and helping them feel at home is vital. To be more welcoming and to describe what your channel is about optimizing your channel art and about page is vital, this is how viewers find what you are about and what they can expect from your channel. This is also what helps them decide whether or not they want to subscribe to your channel. Adding a welcome video will also boost your channel likeness.
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